P3 Designs for an original media product - presentation to target audience

We have created a questionnaire in order to find out what products our target audience would like to purchase and to chose what products we should design. We have also asked about different graphic designs to find out what colours, font styles do they prefer and which products they are likely to buy and how much money can they spend.

First of all, we have asked some general questions about the person who is answering our questions such as 'How old are you?', 'What is your gender?'. This is in order to see what age our target audience is going to be. Also we have included the questions about what products people are likely to buy and if they have a particular favourite artist. 

The next questions considered the design of the product. This will help us to identify what products people like and what design of them they prefer.

Then we have also consider the price issues. We have asked how much people are likely to spend on the promotional items to be sure our price is not too high or too low.

Our responders include 7 females and 5 males. We have decided to ask a bit more girls because they represent our main target audience as they usually like at this age to listen to romantic songs about love and relationships. However, there are some boys who will be interested in Annie's graphic designs and who will visit her concerts, as she is a young beautiful girl and she can be attractive for boys. 

The most part of responders are between 15 and 17 years old. We have asked more people of this age as they are mostly represent our target audience age as at this age teenagers fall in love for the first time and their mood is quite romantic.

This question was in order to find out if our candidates have a favourite band. 10 out of 12 do. This means they will be interested in promotional items with graphic designs. As we can see from the other question most people prefer to purchase T-shirt and Cd of their favourite artist, therefore, we have decided to produce a T-shirt with the image of Annie and a digit pack for a CD.

Many people prefer just plain white T-shirts so we might decide to produce white T-shirts. Also we found out that people are likely to save the tickets if they like its design. So we are going to make our tickets looking very nice so fans will definitely save them.

The most influential factors for people when they buy the promotional product are design, quality and image. Therefore, we will try to make our products according to our customer needs. Most candidates buy promotional items once or twice a year.

Most of the responders are ready to pay £20-75 for the promotional items of their favourite artist/band. This will help us to make a decisions on the price of the products.

Summary of the feedbacks

We have asked our focus group and some people who might represent our target audience to fill in our questionnaire and to answer our questions. First, we have shown them the presentation and the conceptual ideas of our products' designs. Most people have given us positive reaction as many of them have favourite artists and they like this kind of things. A lot of people prefer red and white colour of the T-shirt. We have decided to produce a white one because it is a common colour which will suit both males and females. Most people also said that an interesting graphic design of the ticket will attract them and they would definitely keep such ticket. From their responds we have found out that they would like the purple colour on the background of the ticket. 

Overall. the idea was really demanded by the people we have asked. All of them were really happy to answer our questions and they were really interested in such products. Everyone said that the graphic design will attract them a lot and they will definitely buy promotional items with nice graphic designs. 

Rational of the idea

Questionnaire responses and the opinions from our focused group have helped me and my partner Maria to make decisions on our products such as what products we are going to produce and how they are going to look like to meet the wishes of the target audience. 

Most candidates prefer red and white colours so we have decided to make our T-shirt white as this colour suits everyone. On the T-shirt we will place a picture of Annie. her name and the name of her new single which is the same as the name of the whole album - 'Fly'. In order to avoid many empty spaces on the T-shirt we will put some splashes. 

We have chosen a ticket as the second graphic design. Most of candidates have said that if the ticket looks attractive they will save it as a memory of the concert. Therefore, we are going to make an unusual ticket design with an image of Annie. As the focus group suggested we will make a purple background of the ticket. Date, time, place will be also written on the ticket.

Our last product will be a CD digit pack. We will make an interesting design so it will attract more people. CD cover will include the name of the artist and the name of the album and the pictures of Annie. On the back side of the CD pack we will place a list of songs included in the album.